About Us

Beyond the transaction, marketing is about nurturing a long-term connection with your customers.

PicStudio helps brands create memorable moments through compelling brand strategy, content creation and campaign photography, ensuring that your business stays top of mind.

With expertise in digital marketing and graphic design, we craft engaging visuals and messaging across all touchpoints, whether online, in print, or on social media. No matter the scale, we help your brand stand out in a competitive market.

PicStudio is a boutique agency based in Sydney that specialises in visual storytelling, strategy, and branding for fashion, beauty, and lifestyle brands.

Iantha Yu, the founder of PicStudio, has over ten years of experience in the media industry where she has worked with iconic brands like Marie Claire, Body & Soul, Women's Health, The Iconic, Adore Beauty, Broadsheet, Virgin Australia Voyeur magazine, BEAUTYcrew, and others.

Over the years, she has also worked alongside some of the world’s biggest beauty brands such as Dermalogica and Kiehl’s, as well as Australia’s leading retailers like Coles, Woolworths and Officeworks to create content across print, digital and social.

This extensive experience has given her a deep understanding of Australian businesses that market to a broad audience, with a particular focus on women. At PicStudio, we leverage this expertise to craft compelling brand narratives, helping our clients connect authentically with their audience and make a lasting impact.

In particular, we specialise in bringing beauty brands to life with a comprehensive, end-to-end approach. From marketing strategy development to expert copywriting, Shopify builds, and high-quality content creation, we are able to support you at every stage. Our agency ensures your brand and product range enter the market with impact, backed by a tailored strategy that maximises visibility and engagement.