About Us

Beyond the transaction, marketing is about nurturing a long-term connection with your customers.

PicStudio wants to help you create memorable moments for your brand—whether that's in words or pictures—so that your brand remains top of mind at all times.

We have ample experience across different touchpoints such as online or in print, so no matter what size, we can help your brand stand out from the rest.

PicStudio is a boutique agency based in Sydney that specialises in visual storytelling, strategy, and branding for fashion, beauty, and lifestyle brands.

Iantha Yu, the founder of PicStudio, has over ten years of experience in the media industry where she has worked with iconic brands like Marie Claire, The Iconic, Adore Beauty, Broadsheet, Virgin Australia Voyeur magazine, BEAUTYcrew, Women's Health, and others.

Over the years she has also worked alongside some of the world’s biggest beauty brands such as Dermalogica and Kiehl’s, as well as Australia’s leading retailers such as Officeworks and Woolworths creating content across print, digital and social.

What distinguishes PicStudio is our ability to deliver high-quality projects in a timely manner at an affordable price.

Ever wanted to have your own beauty brand? We can work with you to get your product manufactured, develop a marketing strategy to get your brand out there, provide copywriting for product descriptions, take photos of your content, and assist you in smoothly launching your brand into the market.