Strategy & Marketing
A marketing strategy is essential when launching a beauty brand to ensure a successful market entry. A well-thought-out plan outlines the brand's target audience, competitive landscape, and unique selling points; it establishes clear objectives and tactics for effectively reaching potential customers; and it enables the brand to build awareness, establish a strong brand identity, and communicate its value proposition to the audience. A beauty brand can generate excitement, drive sales, and establish a loyal customer base by defining the right channels, messaging, and promotional activities. Without a marketing strategy, the brand may struggle to gain visibility, lose potential customers to competitors, and pass up valuable growth opportunities.
Here’s how we can help:
Product Naming
Create a strong brand identity with a memorable name that communicates product benefits and differentiates the offering in a crowded market.
Copywriting & SEO
We can work with you to develop persuasive messaging that impacts customers, communicates brand values, and drives sales and conversions.
Website Design
With our expert eye, we can develop a user-friendly and visually appealing online platform that can help to improve conversion rates.
PR Strategy
Getting your brand seen across leading Australian publications can increase brand credibility and establish a positive reputation among target audiences.
Social Media Growth Strategy
In this day and age, it’s critical to implement a social media strategy to reach and engage a large audience, foster brand loyalty, and create meaningful connections with customers.
EDMs
Reach your targeted audience, nurture valuable customer relationships, promote products and offers and drive traffic to the website, leading to increased sales.
Case Study: Dermalogica
We recently worked with Dermalogica to develop the name of their newest product. After careful deliberation, the name ‘clear start post-breakout fix’ was the winner as it effectively addressed when to use the product (after you’ve had a breakout), and what it can do (fix skin by restoring and fading).
Case Study: Fragrances Of The World
In collaboration with Fragrances of the World, we meticulously crafted a compelling brand story for their website and communication touchpoints that reflected their ongoing work in the international perfume industry.
Case Study: Daily Shake
Our agency prioritised user experience as a focal point in the design process for the Daily Shake website, along with sharp copywriting in an approachable style to ensure visitors' seamless and intuitive navigation.
Product Manufacturing
Now that you've established your brand, it's time to create your first product. You might also want to broaden your offering.
Whatever stage you're at, we can assist you in sourcing ingredients and developing an original formulation, with low minimum order quantities to keep your overhead low.
Product Types
Beauty
Facial skincare
Makeup
Body products
Haircare
Health
Health supplements
Protein powder
Lifestyle
Cleaning products
Laundry products
Scent-matching