Branding

A brand’s personality is reflected through its logo, colours, and typography, making strong visual identity crucial in a highly competitive market. A distinctive and well-crafted brand identity helps businesses stand out, ensuring consumers can easily recognise and remember them.

In particular, effective beauty branding not only leaves a lasting impression but also strengthens customer engagement, builds brand loyalty, and drives advocacy, ultimately setting the brand apart in the industry.

Packaging Design

Eye-catching product packaging is essential for strengthening brand identity, standing out on crowded shelves, and instantly communicating product benefits. Well-designed packaging creates a sense of luxury, trust, and uniqueness, influencing purchasing decisions and enhancing the overall customer experience. PicStudio specialises in crafting retail-ready packaging that not only captivates consumers but also meets Australian and international design standards, ensuring your brand makes a lasting impact.

Case Study: Kaladé 

PicStudio collaborated closely with Kaladé's founders (the Clark family) to create a brand identity that included a set of brand colours, fonts, and patterns that were echoed in packaging design for a variety of skincare products as well as marketing collateral.

We have been working closely with Go Bare on product naming, copywriting, and packaging design to create a seamless, minimalist brand experience. Every element, from typography to colours, has been thoughtfully crafted to reflect the brand’s high-performance ethos. The result is packaging that not only looks refined and premium but also reinforces Go Bare’s identity and values.

Case Study: Go Bare

Case Study: Daily Shake

With the launch of Daily Shake, we were tasked with creating their branding, packaging, copywriting and content creation roll-out. To do so, our team worked closely with the client on defining their brand story and creating compelling content that unified their brand message while being relevant to the customer they were trying to reach.