Branding
The personality of your brand can be conveyed through its logo, colours, and fonts, and it is absolutely necessary to have a unique offering in order to stand out in the highly competitive market. In addition, compelling branding aids in the establishment of a distinct identity that consumers can easily recognise and remember. A beauty company's memorable branding sets it apart, leaving a lasting impression that drives customer engagement and brand advocacy.
Packaging Design
Product packaging that is appealing to consumers and leaves a lasting impression is essential because it strengthens brand identity, stands out on crowded shelves, and communicates product benefits at a glance, all while instilling a sense of luxury, trust, and uniqueness, encouraging potential buyers to choose the product and elevating the overall user experience. PicStudio can help you achieve this by creating retail-ready product packaging that also meets Australian and/or international design standards.
Case Study: Kaladé
PicStudio collaborated closely with Kaladé's founders (the Clark family) to create a brand identity that included a set of brand colours, fonts, and patterns that were echoed in packaging design for a variety of skincare products as well as marketing collateral.
Folli's Hair Repair hair mask needed packaging that reflected the brand’s personality and colours, whilst being legible and eye-catching. A simple but striking design was created to ensure that customers would spot it on shelf.
Case Study: Folli
Case Study: Daily Shake
With the launch of Daily Shake, we were tasked with creating their branding, packaging, copywriting and content creation roll-out. To do so, our team worked closely with the client on defining their brand story and creating compelling content that unified their brand message while being relevant to the customer they were trying to reach.
