Why Brand Trust Is Important to Consumers

Being able to buy a product/service without worrying about quality or authenticity makes shopping easy and hassle-free. It's no wonder why consumers value brand trust so much!

Brand trust is immensely beneficial as it encourages customer loyalty and helps to build brand value, which can help you to overtake your competition. As your brand trust evolves, your sales will become more consistent, which will help your business to succeed.

The PicStudio team is here to help you discover all there is to know about brand trust. We have thoughtfully written this article to breakdown the following:

• What brand trust is?

• How can you begin building brand trust with your consumers?

What Is Brand Trust?

Do you have a go-to brand that you repeatedly buy from without questioning whether their products/services are good? If you answered yes, then you have experienced brand trust! Brand trust is the product of a branding effect that concerns customer relationships with a brand.

Why Do Consumers Value Brand Trust?

When buying a product or item, it is important for consumers to feel confident and comfortable when making their purchase. This is rooted in emotional motivators which encourage consumers to form a connection with a brand, resulting in brand loyalty.

It is important to note that brand trust comes hand-in-hand with emotionality. This is because buyers want to know that the company they are giving their money to is honest and fulfils their brand promise. It is essential that you are always aware of your business's emotional motivators so that you can successfully build brand trust.

How To Build Brand Trust

Brand trust won't form overnight. It takes time and persistent efforts in order to gain the trust of your customers, and improve your brand's overall reputation. Although building brand trust may initially seem like a lengthy process, it is certainly worth the wait, as the results can be remarkably beneficial. Here are 7 factors that contribute to your brand's trust:

1. Excellent Customer Service

Communication plays a great role in forming trust between your brand and your customers. Creating a positive customer experience will influence how trustworthy your brand appears. 

It is crucial that your buyers have good interactions with your customer support team so that they feel comfortable with their purchase and remain happy. By promoting a friendly service, you can ensure long-term relationships with existing customers, which will later encourage customer retention. 

The key to excellent customer service is organic, human conversation. Avoid using AI-generated chatbots and automated phone calls as these tend to frustrate and deter customers.

2. Share Your Brand's Story

Sharing how your business started will add sentimental value to your brand. Consumers will be more trusting after discovering your backstory as this demonstrates transparency.

Be sure to incorporate your company values into your brand's story, as this can encourage customers to resonate with your establishment and feel more comfortable making a purchase.

3. Word-of-Mouth Marketing

Word-of-mouth marketing is one of the fastest ways that your brand can gain your customers' trust. As humans, we have a strong inclination to trust those close to us, so when an existing customer of your brand recommends your products or services to a friend, it is highly likely that they will influence their purchasing decisions.

A marvellous way of promoting word-of-mouth marketing is through friend-referral codes. This marketing tactic often works best when both parties receive a benefit from the code, for example: 'share your unique code to give you and your friend 20% off'. 

This will encourage your existing customers to share their code with their pals, ultimately expanding your customer base and promoting brand trust.

4. Brand Ambassadors

You don't want to be the only brand within your market that isn't taking full advantage of the recent trend in brand ambassadors. Throughout recent years, we have seen a rapid rise of brand ambassadors, specifically throughout digital marketing (i.e. on social media platforms).

Glossier is a great example of how effective brand ambassadors can be. This upmarket beauty brand recruits its most loyal customers as ambassadors or influencers so that they can promote their favourite products to new customers.

5. Cohesive Brand Image

The way your brand appears can be make or break for a potential customer. Ensuring you have a consistent, aesthetically pleasing image throughout your marketing materials will make your brand appear sophisticated and legitimate, in turn, increasing the chances that consumers will make a purchase.

6. Product Quality

Product quality will massively impact how a consumer perceives your brand. If your product or service is up to the consumers' standard, they will make a repeat purchase, encouraging your base of loyal customers to increase.

Product quality is particularly important when building brand trust for a beauty establishment. When customers purchase a beauty product, such as an anti-ageing cream, they are always expecting results. It is highly important that you don't mislead your target audience and market your product or service for what it truly is.

Top Tip: A fabulous way of promoting the effectiveness of your brand's products is by advertising your customer satisfaction rate.

7. Good Reviews

Bad reviews are likely to deter customers from investing in your products/services. It is important that you keep customers happy, and encourage reviews in order to create an ideal brand image that invites consumers to trust your business and make a purchase. 

Always remember that reviews can be impacted by various factors, such as customer service and product or service quality.

Review sites, such as Trustpilot, allow customers to share their experiences and post product reviews for other visitors to see. If you have a good star rating, say between 4 to 5 stars, customers are more likely to trust your establishment and purchase from your brand.

Discover Our Services

If you own a fashion, beauty or lifestyle company, and are looking to elevate your brand's impact, get in touch with the team here at PicStudio. We are always excited to receive new clients, as we are passionate about helping business owners flourish with success.

From visual storytelling to strategy and branding, we offer a bespoke variety of services tailored to improving your brand. We warmly encourage you to explore our boutique services today!